In 2020 Antwerp will celebrate 500 years in the diamond industry. We have the exquisite opportunity to travel to Antwerp, Belgium - the Diamond Capital of the World, and personally, handpick a diamond for our customers. This guarantees that our customers receive the best of the best.

Because we deal directly with the diamond cutters and sight-holders in Antwerp, we avoid paying a markup to the U.S. importer and distributor. Therefore, we can offer you the diamond of a lifetime at substantial savings over regular retail prices.

It's not only the savings that make this a unique diamond buying experience. It's the fact that your personal Jeweler and Gemologist is traveling around 10,000 miles to hand-select this specific diamond for you from among the largest selection of diamonds ever gathered in any one place. It's your decision to choose a certain size, shape, color, and clarity of diamond–not just accept what is available on the local market. It's the journey of your special diamond–from the earth to the cutter, to you–no previous owner, no stops along the way.

There is nothing quite like owning (or giving) a beautiful, quality diamond, a one-of-a-kind masterpiece of nature, perfected by the skilled hands of the master diamond cutters in the world's diamond center–which was then hand-selected for you by your personal diamond broker. Diamonds are an important touchstone that represents our deepest emotions. We want to preserve those memories for you and your children.

If you want diamond studs, a diamond ring upgrade, a new diamond pendant or the perfect engagement diamond then Fountain City Jewelers is only a phone call away at (865) 686-0502.

We love being able to extend this elite service to our clients and serve as their personal shoppers. No request is too large, too small or too unusual. We’ve seen Diamonds in all colors, shapes, and sizes and won't stop until we find what you requested.

Let us find your Heart's Desire, in the Diamond Heart of the world.